Top 5 Personalization Apps in Nigeria: Q4 2021 Performance

In the fourth quarter of 2021, Nigeria's personalization app market saw notable trends in weekly downloads and active users. Here’s a closer look at the performance of the top 5 personalization apps on a unified platform, based on data from Sensor Tower.

Ultra Junk Cleaner exhibited a remarkable growth in weekly downloads, starting at around 8.6K in late September and peaking at over 30K in the week of December 20. The app also saw a steady increase in weekly active users, beginning with roughly 9.9K and reaching a peak of about 35.2K in the same period.

MWS: NIMC MobileID experienced consistent weekly downloads, fluctuating between 12.9K and 23.1K throughout the quarter. The app’s weekly active users showed a gradual increase, starting at around 38.9K and culminating at approximately 50.8K by the end of December.

GB Version 21.0 had varying weekly downloads, with a significant spike to 37.2K in the last week of November. Weekly active users followed a similar pattern, peaking at about 45.6K in the same week, after an initial low of around 9.6K in mid-October.

Chat Styles: Stylish Fonts & Keyboard for WhatsApp maintained a steady download rate, with weekly figures ranging from 5.9K to 12.1K. The app’s active users showed a modest increase, starting at approximately 7.9K and reaching up to 9.9K in early December.

Animated Sticker Maker for WA saw a significant rise in weekly downloads, notably spiking to 19.2K in early December. The weekly active users also showed substantial growth, starting at around 22.3K and peaking at roughly 51.5K in the same period.

For more detailed insights and data, visit Sensor Tower.